Codes of the Greats

You already know
these characters.

Read through the Code, the people and brands you can finish a sentence for resolve into a handful of old patterns. Here are a few. Curious what yours is?

The greats

Michael Jordan

The Visionary Warrior

Elon Musk

The Mysterious Trailblazer

Oprah Winfrey

The Loyal Missionary

Abraham Lincoln

The Self-sacrificing Shepherd

The same instrument, on brands

One model, three lenses. These are the original validation fixtures, read live.

Ford F-Series

Warrior · Shepherd · Architect

Tesla Model Y

Sorcerer · Revolutionary · Architect

Honda CR-V

Friend · Architect · Sage

The catalogue

42,840 Codes

A Code is three avatars, a primary with two supporting, and the tension or harmony between them. Thirty-six avatars, ranked three deep, make 42,840 distinct characters. Enough to place almost anyone with precision. A few of the two-avatar tensions inside them:

FRI-COM

Friend with Commander

Belonging connects through leadership.

INN-POE

Innocent with Poet

Innocence connects through romance.

WAR-SHE

Warrior with Shepherd

Discipline connects through service.

SOR-REV

Sorcerer with Revolutionary

Wonder connects through upheaval.

What’s your Code?